About Hojū

(Hojū - to replenish)

Introducing a new brand of upcoming products that aim to boost the performance of athletes of all levels, improve recovery for active individuals and the elderly, while promising a remarkable consumer experience.


Backed by dietitians, research, and communities, we offer gourmet functional food products to aid in recovery for athletes, sports enthusiasts, and the elderly.

Hojū Cura Protein

The first clinically validated recovery blend in Malaysia.

A Randomised Controlled Trial comparing Hojū Cura to whey protein showed:

  • 4x Less Pain
  • 2x More Strength
  • 1.3x More Endurance

For more information about the research: click me!

Our Brand Partners

Sports and Lifestyle:

Healthcare:

Research: