About Us

About Hojū

At Hojū, we believe recovery should be as effective as it is enjoyable. Our philosophy rests on two pillars:

  1. Science first – Every formula is built on sound research, designed to deliver real outcomes.

  2. Experience matters – We don’t compromise on taste or quality. Functional can (and should) feel premium.

Built for the modern consumers, Hojū products are designed for better recovery and performance. 

Hojū is made for movers who don’t settle for less:

  • High-performers with no time for mediocre products

  • Pilates girlies and padel/pickleball fanatics

  • Climbers, runners, and outdoor junkies

  • Athletes chasing every edge

  • Anyone in recovery or rehab who wants to bounce back faster

  • Families who care about premium wellness

If that sounds like you, Hojū is your partner in better recovery and performance.

 

The Hojū Cura Recovery Blend

Our local cohort studies revealed a problem: most Malaysians who exercise are protein-deficient and fall short on the nutrition needed for optimal recovery.

That insight sparked Cura — Malaysia’s first validated high-protein recovery blend.

Formulated with:

  • 20g Whey Concentrate – for complete protein

  • 250mg Type 2 Collagen – supporting joints and connective tissue

  • 250mg Curcuvail® Curcumin – a clinically advanced turmeric extract

  • 100mg KSM-66® Ashwagandha – pharmaceutical-grade adaptogen for stress and recovery

  • 2g Instantised BCAA – boosting muscle repair and growth

 

In a pre-clinical randomised controlled trial, Cura outperformed whey protein alone:

  • 4x less pain post-workout

  • 2x more strength gained

  • 1.3x more endurance developed

For more information about this research: click me!

 

Why Choose Hojū?

  • Purposeful Health Solutions – We solve real recovery challenges, so you can keep moving with confidence.
  • Science-Backed Formulas – Every ingredient is chosen and tested for proven results.
  • Trustworthy Quality – 21g of protein as advertised, WADA anti-doping compliant, and strictly HALAL ingredients (HALAL certification on the way!).

 

Hojū is more than just a brand; it’s a community of individuals committed to redefining wellness in every lifestyle. Join Us in the Journey to Better Recovery and Performance!

 

Featured on: